News of a trademark dispute* where rival wine sellers targeting stressed out mothers with Mommyjuice wine, raises the possibility of producing an alcoholic respite specially for KAMs.
Could “KAMjuice” be your way of dealing with the rigors of JBP negotiation, a deserving treat when KPIs are achieved, and even a consolation when buyer intransigence takes the edge off an already-budgeted bonus?
Have a memorably long royal weekend, from the Namnews Team!
New statistics from the US indicate that third party robbery of banks takes place most often on Fridays mid-morning, presumably in readiness for weekend expenditure?
It would be helpful if similar statistics were provided for the UK, to complement consumer perception that banks here tend to rob their customers on a continuous stealth-basis via borrowing/deposit rate disparities…
Have a calculated weekend from the Namnews Team!
For those leaving a high-powered role at the top of their game in retail, and too young to retire..
Perhaps they should try a more leisurely job with the train-set at National Rail?
Or stick to the platform in future?
Have a high-speed weekend, from the Namnews team!
News that Lloydspharmacy have introduced medical services is simply another indicator that all providers of goods and services are vulnerable to loss of business to retailers unless they raise the level of specialist service to a point in excess of what could be provided by a retail chain, be they H&B or ‘Grocery’.
It is worth keeping in mind that as mass retailers become more space-efficient, they will systematically assess all categories in their search to optimise all contacts with consumers by ‘selling anything that can be legally sold to shoppers…’
And no government will allow protective barriers to stand in their way, in the search for efficiency in the use of public funds.
Tesco’s decision to push music companies to accept minimal upfront payments is much more than a ‘take it or leave it’ offer.
Instead of paying £7 or £8 upfront for a typical album, Tesco wants to pay just 50p initially, with the remainder handed over when it sells the disc.
Given the falling demand for CD & DVD media, the move represents a way of optimising the final stages of an era as online replaces all other delivery media.
Incidentally, full consignment would mean no upfront payment leaving suppliers to worry about the gap between an invoice based upon scanned sales and the quantity delivered to the retailer ( i.e. supplier absorbs the shrinkage).
Real issue for other categories is what if retailers decide to adapt the model to all categories, thereby reflecting the true nature of what the retail route-to-consumer has become….!
P.S. Always wanted an excuse to put Elvis into Kamblog...
The power of advertising…
Yesterday Market Harborough changed its name to Meerkat Harborough (just for a day) in honour of
fictional meerkat star Aleksandr Orlov, a name-change that deserves to be made permanent?
Have an inComparable weekend, from the Namnews Team!
At last! An inconspicuous aid for memory-challenged NAMs
Given the introduction of Eyetracker to measure every movement of a shopper’s eyes, it is now possible for a NAM to masquerade as a real shopper to record an entire store visit, thereby avoiding the need for a camera-concealing raincoat, and the risk of being compromised by a quick flash in the aisle….
Have a record-making weekend, from the Namnews Team!
Whilst some shops may have confidence in the mathematical skills of the increasingly savvy shopper, the overall reaction to complex offers has to be suspicion…a big negative impact on brand equity…brand or private label..and given that pricing is deemed to be the responsibility of the shopkeeper, it is they who will suffer the fallout…
*If in doubt, why not try following value-quiz..?
There is a whole new way to show your love this Valentine’s Day with the launch of a Heart-Shaped Cucumber from Sainsbury's, priced at £1 per portion.
A statement from Sainsbury’s said: “Perfectly shaped once sliced, surprise your loved one with an at-home spa treatment complete with a relaxing face mask or play Aphrodite - Goddess of Love by making a romantically dressed Greek salad”. A limited number of the cucumbers will be harvested this year, although Sainsbury’s said that other seasonal shapes are planned for later in the year. Elaine Young, a spokesperson for the chain said: "Valentine's Day carries such an element of surprise we hope this year's fun love cucumber will get hearts racing, whether it's in a romantic packed lunch or a lovingly prepared salad."
Press reports indicating that Tesco are about to extend their franchise into the sale of second-hand cars are generally relating the initiative to the stereotypical behaviour of ‘Arthur Daley’ and other old-fashioned car salesmen, and are tending to echo the traditional car-trade’s semi-sarcastic reaction to the news.
However, fear would be a more appropriate emotion…
As all Tesco NAMs appreciate, Tesco are seriously restricted by competition legislation from extending their share of food categories in the UK. This means that in order to sustain UK growth their main focus is on non-food, with a passionate interest in shopper satisfaction. Following similar moves in the pre-owned games category, Tesco will elevate the sale of second-hand cars to new levels, in terms of quality, reliability, value for money and trust. And all of this aimed at building repeat business.
Additional car-category ‘no brainers’ will probably include BOGOFs, His ‘n Her offers, car insurance, easy payment schemes, servicing and tyre-replacement…
And who knows, eventually a move into new-cars and even private label?
