The move brings to an end M&S’s 15-year+ branded supply deal with Tesco-owned Booker.
M&S stated that the partnership with the SPAR wholesaler will help deliver a “more consistent and reliable shopping experience for customers as M&S continues its journey to become a shopping list retailer”.
Blakemore will deliver directly to M&S’ regional distribution network with a new seven-day-a-week service “ensuring freshness and exceptional quality”.
Under the multi-year agreement, the West Midlands-based family-owned business will supply a selection of branded goods to complement M&S’s own label offer. The retailer noted that the new daily delivery service, with consolidated chilled and ambient supply, will improve product availability and increase operational efficiency.
M&S highlighted that the move underlined its food division’s long-standing commitment to family-owned businesses. Around 20% of its suppliers are family-owned and operated.
Alex Freudmann, Managing Director at M&S Food, commented: “We are thrilled to be backing another British family business, working with A.F Blakemore & Son as our new, trusted wholesale partner.
“Blakemore will be providing an improved wholesale solution with a full seven-day-a-week service that will increase availability for our stores and customers. As we reshape our business for growth and focus on improving availability and efficiency, choosing the right, trusted partners who can deliver on that is key.”
Carol Welch, the wholesaler’s CEO, added: “At A.F. Blakemore & Son we are committed to delivering consistent quality, agility, and service, and it’s a privilege to partner with M&S to help accelerate growth of their Food business.
“This partnership reflects the advances made in our wholesale and food service capabilities and the significant investment in our infrastructure and product ranging.”
NamNews Implications:
Under the multi-year agreement, the West Midlands-based family-owned business will supply a selection of branded goods to complement M&S’s own label offer. The retailer noted that the new daily delivery service, with consolidated chilled and ambient supply, will improve product availability and increase operational efficiency.
M&S highlighted that the move underlined its food division’s long-standing commitment to family-owned businesses. Around 20% of its suppliers are family-owned and operated.
Alex Freudmann, Managing Director at M&S Food, commented: “We are thrilled to be backing another British family business, working with A.F Blakemore & Son as our new, trusted wholesale partner.
“Blakemore will be providing an improved wholesale solution with a full seven-day-a-week service that will increase availability for our stores and customers. As we reshape our business for growth and focus on improving availability and efficiency, choosing the right, trusted partners who can deliver on that is key.”
Carol Welch, the wholesaler’s CEO, added: “At A.F. Blakemore & Son we are committed to delivering consistent quality, agility, and service, and it’s a privilege to partner with M&S to help accelerate growth of their Food business.
“This partnership reflects the advances made in our wholesale and food service capabilities and the significant investment in our infrastructure and product ranging.”
NamNews Implications:
- In unprecedented times, ‘outsource to experts, who can perform at less cost’.
- Allowing the business to focus on strengths…
- Meanwhile, the Blakemore service will focus on improving product availability and increasing operational efficiency…
- …by way of justifying the move from Booker.
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