KamBlog

Supplier-Retailer Insights Blog by Brian Moore of NamNews

Showing posts with label post-modern retail. Show all posts
Showing posts with label post-modern retail. Show all posts
Wednesday, 11 March 2015

The Tesco-Schweppes Pricing Spat - really about ownership of the Consumer?

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In my early days in marketing, I was always surprised that my UK colleagues agonised for hours re every shelf-price increase of a few pence...
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