KamBlog
Supplier-Retailer Insights Blog by Brian Moore of NamNews
Showing posts with label
shrink-flation
.
Show all posts
Showing posts with label
shrink-flation
.
Show all posts
Friday, 16 June 2017
Why 'shrink-flation' hurts the loyal consumer, and the brand
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A brand owner that reduces the amount of product in the package, without an equivalent reduction in the price (‘shrink-flation’) is not ...
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