Amazon-Whole Foods, a small step with a big pay-off…

Moon-landing

Yesterday's agreement to buy Whole Foods for $13.7bn marks a drop-in-the ocean step-change in grocery retailing everywhere…

More details here, but the immediate knock-ons include:

• A synergistic foot in Bricks & Mortar food retail for Amazon…
• With lots to offer Whole Foods but even more to gain
• More of a challenge in terms of online execution…short term (no sweat for fast-learners)…
• …but meanwhile, every little helps