Thursday 15 October 2009

KAM-trading too emotionally? Dutch device may help

If emotions are getting the better of you while dealing with the buyer, The Rationalizer may be just the thing to tell you when it's time to take a break. The prototype unveiled by Netherlands-based Philips Electronics and ABN AMRO aims at sensing traders' stress levels so they can, given the buyer's consent, "time-out, wind down and re-consider their actions."

If your face and bodylanguage are a bit sluggish in transmitting the message, or the buyer is a little less than sensitive to your inner turmoil, then wearing a device called the EmoBracelet that senses stress and makes an accompanying lighted bowl, or EmoBowl, change colour and flicker from yellow to red as emotions become more intense, may help. If not, why not let rip once and for all…….

Researchers at Philips, Europe's biggest consumer electronics maker, say online traders often do not act purely rationally. "Their behaviour is influenced by emotions, most notably fear and greed, which can compromise their ability to take an objective, factual stance," they said.

Although not in production, Geert Christiaansen, chief of business development at Philips Design, says the prototype is part of a broader effort by Philips to help people cope with stress and the technology could be used in an array of other products.

Have a really emotive weekend from the Namnews Team!

No comments: