Friday 1 October 2010

Savvy-consumers howling for more 'fizz' for less?

Caulier, a family-owned brewery in Belgium has produced its first batch of specialist beer brewed by the light of a full autumnal moon.
"We made several tests and noticed that the fermentation was more vigorous, more active," explained CEO Roger Caulier.
"The end product was completely different, stronger, with a taste lasting longer in the mouth," was the response for researchers courageous enough to interview consumers that are allegedly mad about the new product….

Meanwhile, publicly owned water company Eau de Paris have installed a new public drinking fountain in Paris offering sparkling water free and in unlimited supply, aimed at weaning savvy consumers off bottled water and onto tap. The fountain injects carbon dioxide into regular tap water to make it bubbly, and chills it before delivering it to consumers
Just two savvy-driven potential wake-up calls for the drinks category…
Have a mad sparkling weekend, from the Namnews Team!

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