Thursday 5 May 2011

Focus on optimising Administration

Today’s news that Focus are going into administration coupled with latest downbeat reports from retailers including Mothercare, HMV, Currys and PC World parent Dixons Retail are indicative of the current pressure on retailers in the UK. In addition, other research revealed that more than 8,000 UK retailers were apparently in danger of going under in March.

Despite the fact that confronting ‘doom and gloom’ may be seen as demotivating, we sincerely believe that in the current climate, the NAM/KAM role in 2011 is about being able to face up to and optimise reality, failing which someone will do it on their behalf.

It is about being able to perform as well as, or better than, equivalent companies in the marketplace, whatever the circumstances…

Having to manage customers in a bankrupt environment is not only unprecedented, but it should be borne in mind that operating under these conditions through the remainder of 2011 can provide the equivalent of twenty years of highly concentrated business experience for those prepared to take up the challenge.

In other words, if you can make it in this environment, nothing, repeat nothing, will ever be more challenging….or satisfying.

For more details on how to spot and manage a retailer in distress contact us (free editorial and tips)

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