Friday 5 August 2011

Augmented reality helps KAMs to scale new heights in ‘window-shopping’….

The latest issue of Tatler, which went on sale today, features a collaboration with augmented reality developer Holition that allows readers to see how jewellery worth millions, from a dozen brands including Boodles, Cartier, Chanel, De Beers and Fabergé would look on them.
In all cases, users can virtually ‘try on’ jewellery worth £10m, without the embarrassment of having to slink away ‘to think about it’  – and the only equipment they need is a pair of scissors and a computer with a webcam.
For context, it might be worth starting with the Boucheron Jwlrymachine (above), a snip starting at £200k.
Have a really augmented weekend, from the NamNews Team!

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