Friday 18 November 2011

eBay gets physical via first UK xmas store

A pure-play online retailer is opening a real-life shop on Dean Street in Soho, London that will sell toys, gifts and electronics at up to 70% discount.
eBay is launching its first UK store, albeit temporarily, this Christmas to allow shoppers to browse in the physical world before buying online.
The pop-up boutique opens for just five days from 1 December in what is expected to be the peak buying period for the year.
It will stock the website's 200 bestsellers, which range from House of Fraser party frocks to toys from The Entertainer, but purchases will be delivered to customers' homes
Shoppers will buy via scanning QR codes, and in a click, bypass crowds, queues, tills, bags, transport and other Christmas shopping irritants…
Traditional shops that see pureplay online retailing as a virtual threat obviously ‘ain’t seen nothin’ yet…’
Meanwhile, eKAMs and ‘normal’ KAMs need to keep in mind that a pop-up shop is simply a permanent shop on test…
Have a virtually realistic weekend, from the Namnews Team!

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