Thursday 24 April 2014

Waitrose window displays - a test of pulling-power?

                                                                                                                    190 Acton Lane 1914
From their beginnings in 1904, Wallace Wyndham Waite and Arthur Rose took every opportunity to promote their business.  Waite thought window display was a key way to attract customers into the shops and spent a great deal of time creating innovative window displays.

                                                                                                                         Gloucester Road 1928
Often used to promote merchandise from across the British Empire, for which he was awarded the MBE, his window displays were eye catching and changed on a regular basis.

                                                                                Western Rd Brighton 2014

A century later, Waitrose have now obviously reached a point where even a hint of inner delights is sufficient for the UK shopper…

…and who can argue with the results?

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