Monday 3 October 2016

How has Asda responded to Morrisons’ ‘Price Crunch’ campaign?

Asda's round of price cuts of the 9th September suggests the following implications:

Where at: From a supplier’s point of view, the issue centres on the 609 products (73% on branded items) that Asda reduced in terms of shelf-prices on 8th September, by up to 34%

Where headed: Key will be the extent to which other retailers price-cut on these SKUs, if seen to drive incremental traffic into Asda

Effect on you: Suppliers of these SKUs will be impacted by consumer perception of ongoing perceived value, whilst suppliers of competitive SKUs will need to consider their options…

Action: Either way, worth digging into the Brandview analysis and exploring its potential impact on your mults business

No comments: