Monday 5 December 2016

Iceland Foods hits back at Icelandic government over trademark

This latest position in the Icelandic saga raises some issues for NAMs:

Where at: A distracting stalemate, with giving-in i.e. surrendering the trade-mark rights, or fighting the case, as the only apparent options for Iceland retail?

Where headed: The retailer is unlikely to give in. This leaves the Iceland government to initiate and incur legal costs, for as long as it takes…

Effect on you: Some resulting lack of focus within the retailer, making shorter term strategies the best option for suppliers

Action: From your experience of your category in Iceland, weigh up level of risk and tailor your initiatives accordingly…

A KamBlog insight from NamNews

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