Monday 9 January 2017

Disappointing Results for Discounters whilst Tesco and Morrisons Continue their Recovery

Latest News of Christmas trading raise the following implications for NAMs:

Where at: The combination of intense price-warfare and consumer expectation ‘that 2017 will be more expensive’ gave a boost to most Christmas sales, while suppliers and retailers absorbed pent-up cost-price increases

Where headed: Q1 will reflect real world conditions in terms of price increases i.e. a re-set in relative performance where historical performance counts less..

Effect on you: Opportunities for pro-active NAMs while competitors await trends and perhaps an expectation of a return to normal

Action: Why not assume that you are re-launching everything in Q1 and re-assess your relative competitive appeal on that basis?

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