Wednesday 11 January 2017

Food Suppliers Squeezed As Recovering Supermarkets Push To Remain Competitive

Latest news of cost-increase resistance by buyers raise the following issues for NAMs:

Where at: Surprise, surprise! Whilst pragmatic NAMs do not expect retail buyers to roll over and accept cost-price increases, some state of equilibrium will be required to minimise supplier concentration and less choice…

Where headed: …if fewer, more powerful suppliers emerge in the coming months

Effect on you: Smaller players in niche categories can survive by optimising their (realistic) place in the market

Action: Time to revisit fundamentals of real consumer demand vs. available alternatives to define core proposition. Then numbers, numbers, numbers to calculate cost and value and build a financial rationale

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