Princes, the company best known for its canned food, is making its debut in the frozen aisle with a new range of meat kebabs.
Called Princes Street Food, the range of frozen marinated kebabs comes in three flavours: Indian Tandoori Chargrilled Chicken Kebabs, Korean Style BBQ Chargrilled Chicken Kebabs and Malaysian Style Satay Chargrilled Chicken Kebabs (RSP: £3.75/260g).
NamNews Implications:
Called Princes Street Food, the range of frozen marinated kebabs comes in three flavours: Indian Tandoori Chargrilled Chicken Kebabs, Korean Style BBQ Chargrilled Chicken Kebabs and Malaysian Style Satay Chargrilled Chicken Kebabs (RSP: £3.75/260g).
NamNews Implications:
- Princes is coming to this category…
- ...without the baggage of a pre-HFSS product having to be reformulated (taste/texture).
- - with no history other than canned.
- - i.e. a clean slate and no preconceived notions.
- From there, anything is possible...
- And provided the spec and execution resonate with consumers (and trade), and always delivers more than it says on the 'tin'…
- …this could be interesting.
#CleanSlateMarketing #ScratchMarketing
No comments:
Post a Comment