Sainsbury’s Trialling ESLs
Sainsbury’s has become the latest supermarket to start testing electronic shelf labels (ESLs) that can offer significant efficiencies for store operations.
The retailer has installed the technology in three of its larger shops and has been trying it out across different sections, including alcohol, health, and general merchandise.
Replacing paper shelf edge labels with ESLs can offer retailers several advantages, including being able to display more product data and change prices instantly without the need for time-consuming manual updating by shop floor staff.
Price discounts and promotions can also be communicated more easily, whilst eliminating paper waste associated with traditional labels.
A spokesperson for Sainsbury’s said: “We are trialling electronic shelf-edge labels in a small number of our stores,” without providing any further details.
Last month, Co-op confirmed that it is working with VusionGroup to replace paper shelf edge labels with ESLs across all its 2,400 convenience stores.
Waitrose and Asda have also started trialling them in some of their convenience stores, whilst Lidl, Aldi, and several regional Co-operatives have been rolling out ESLs in recent years.
Despite the benefits, the leading multiples, including Tesco and Sainsbury’s, have been slow to adopt the technology.
NamNews Implications:
* Surprising it took so long…
* But now inevitable, in terms of adding some tweaks to on-shelf availability.
* (and providing another way to optimise Retail Media…)
ElectronicShelfLabels(ESLs) Sainsbury's
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