After the launch of its new ‘on the go’ micro store format over the summer, Co-op has opened a third site in Aylesbury.
The new concept focuses on serving food ‘on-the-go’, offering breakfast, lunch and dinner in new formats, from traditional meal deals to the inclusion of a hot food counter and deli-inspired selections.
The Aylesbury store follows launches in Solihull High Street and Altrincham’s Stamford Quarter, with the retailer previously stating that it aims to roll out to several hundred sites over the next two to three years.
At less than 600 sq. ft., the latest store takes cues from around the world to meet consumer demand for fast, food-for-now options throughout the day.
Between 7am-7pm, the outlet on Aylesbury High Street will serve breakfast, lunch and dinner, with online home delivery of hot food also available in the evening via Co-op’s quick commerce partners, Just Eat, Deliveroo and Uber Eats.
Gary Williams, Co-op Director of Store Optimisation, said: “We are delighted to grow our ‘on-the-go’ concept with the unveiling of our Aylesbury store. We continually look for new ways to get closer to our customers and deliver added convenience.
“Our new concept brings together an innovative blend of food-to-go propositions, with freshly prepared products designed to stand out in the high street and serve this vibrant and thriving community. Catering to ‘on-the-go’ meals throughout the day you will find delicious products, quick service, quality and value, and all in a great convenient location.”
The new store format joins Co-op’s traditional convenience stores across the UK, and is one of 50 new or refurbished sites the company is opening before Christmas.
NamNews Implications:
- Being retail, ‘try it & see’ will determine the roll-out rate.
- This simple (and convenient) proposition…
- …in minimal, well-placed space…
- …looks and feels good.
- Well worth watching…
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