DCS Agrees Branded Supply Deal With M&S Food Following Its Move Away From Booker

 DCS Agrees Branded Supply Deal With M&S Food Following Its Move Away From Booker

Weeks after ditching Booker in favour of A.F. Blakemore for the supply of branded chilled and ambient food products, M&S Food has switched to DCS Group for branded household, toiletries, and health & beauty lines.

According to trade publication The Grocer, the FMCG distributor has replaced the Tesco-owned wholesaler in supplying over 90 SKUs to M&S, ranging from Pampers to Colgate and Calpol, and making up most of the retailer’s branded non-food offering.

Both moves ended a supply relationship that had existed between M&S and Booker for more than 15 years.

DCS had already been working with M&S in trials of new branded lines since October last year.

A DCS spokesperson is quoted by The Grocer as saying: “Leveraging its extensive category expertise and long-standing relationships with leading FMCG brands such as P&G, Unilever and Colgate, DCS Group is well positioned to enhance M&S’s branded offer and deliver increased value and availability to customers.”

DCS Chief Executive Michael Lorimer added: “We are delighted to be partnering with M&S, a business that shares our focus on quality, innovation and outstanding customer service.

“Our strength lies in our category knowledge, deep brand partnerships and supply chain expertise. By combining these with M&S’s customer-first approach, we look forward to creating real value for M&S shoppers while ensuring seamless, reliable distribution. This is a major milestone as we continue our growth trajectory.”

NamNews Implications:
* Some suppliers and rival retailers may take time to wonder why M&S and Booker terminated a 15-year relationship…
* Meanwhile, M&S will simply focus on optimising its new partnerships in order to benefit its customers.
* Resulting in increased sales per trip and repeat sales.
Watch this space…
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