Following yesterday’s news that Asda’s VP of Marketing, Adam Zavalis, was leaving the business after just over two years in the role, the struggling supermarket has announced several other changes to its senior leadership team to support its turnaround plan.
Andy Newton will join Asda in January as VP of Property, overseeing its estates, acquisitions and store development. He has previously held senior property roles at Safeway, Morrisons, and most recently, Poundstretcher.
Following the new appointment, Jim Townsend will continue in his role as VP of Procurement, overseeing goods not for resale strategy, policy and buying. Meanwhile, Geri Hebberd will “refocus her role” as Senior Director, Strategy.
Andy Newton will join Asda in January as VP of Property, overseeing its estates, acquisitions and store development. He has previously held senior property roles at Safeway, Morrisons, and most recently, Poundstretcher.
Following the new appointment, Jim Townsend will continue in his role as VP of Procurement, overseeing goods not for resale strategy, policy and buying. Meanwhile, Geri Hebberd will “refocus her role” as Senior Director, Strategy.
All three will report directly to Asda’s Chief Financial Officer, Michael Gleeson.
After the unexpected departure of Zavalis, Asda confirmed it was planning to recruit a new VP to lead its advertising, social, creative and design teams.
While it searches for the right person to lead its marketing teams, Pippa Prain will move into a new SD Marketing Planning, Propositions & Operations role on an interim basis, to “provide end-to-end strategic leadership and coordination across the function”.
Jen England is also returning to Asda from Morrisons to take on the position of Interim SD Marketing Communications, covering the supermarket’s advertising, social and design teams.
Meanwhile, Max Hilliard has been appointed as Managing Director of Forza & Kober Foods, which is part of Asda’s sourcing division IPL and provides a range of cooked and sliced meats to the business. The move marks a return for Hilliard, having founded the Forza business in 2007.
Following his appointment, Jon Hornby has been appointed as Managing Director IPL Produce Manufacturing.
Despite showing some ‘green shoots’ of progress from Chairman Allan Leighton’s turnaround plan, the latest Worldpanel data suggests that Asda is struggling to win back shoppers from fast-growing rivals Tesco and Sainsbury’s, and the discounters. Over the 12 weeks to 2nd November, Asda’s market share slipped from 12.6% to 11.6% following a 3.9% sales decline.
NamNews Implications:
After the unexpected departure of Zavalis, Asda confirmed it was planning to recruit a new VP to lead its advertising, social, creative and design teams.
While it searches for the right person to lead its marketing teams, Pippa Prain will move into a new SD Marketing Planning, Propositions & Operations role on an interim basis, to “provide end-to-end strategic leadership and coordination across the function”.
Jen England is also returning to Asda from Morrisons to take on the position of Interim SD Marketing Communications, covering the supermarket’s advertising, social and design teams.
Meanwhile, Max Hilliard has been appointed as Managing Director of Forza & Kober Foods, which is part of Asda’s sourcing division IPL and provides a range of cooked and sliced meats to the business. The move marks a return for Hilliard, having founded the Forza business in 2007.
Following his appointment, Jon Hornby has been appointed as Managing Director IPL Produce Manufacturing.
Despite showing some ‘green shoots’ of progress from Chairman Allan Leighton’s turnaround plan, the latest Worldpanel data suggests that Asda is struggling to win back shoppers from fast-growing rivals Tesco and Sainsbury’s, and the discounters. Over the 12 weeks to 2nd November, Asda’s market share slipped from 12.6% to 11.6% following a 3.9% sales decline.
NamNews Implications:
- Albeit the team members have the experience to hit the ground running…
- Asda’s dilemma remains a race against the clock…
No comments:
Post a Comment