Yesterday, walking thru local Hammersmith M&S branch, I saw one of a three adult team strolling out the back door, and helping herself to a bar of red-label chocolate from a doorway-pallet, without missing a beat...
Being the son of a Mom 'n Pop grocer and paranoid about shop-theft, I was tempted to intervene, but began to think...
- Pallet-display could seem like a sampling-offer/reward for shoppers
- Positioning near door reduces risk of misinterpretation, for the occasional shrink-shopper
- Leaving a half-empty bag of sweets on the fixture says the same thing...
- Think constant police warnings about not apprehending criminals...
- Shop-staff have to have a witness to the crime, and apprehend the thief outside the shop, and possibly appear in court on private time..why bother?
- Think male security-guard wrestling female-teen to the pavement, in pursuit of unpaid lipstick, good tabloid-copy? ( NB Namnews is now 1/2 tabloid, and all-electronic...)
- Think instore-grazing-shrink, where the shopper pushing a £70 trolley feels they deserve a 'rebate' from store management..
- Think recession-based need, and a bar of chocolate vs. 'billions/trillions' side-lined by bankers, City and the government, to understand why a new consumer-morality model may be developing...
Thus a surprise that shrinkage is as low as 2%...hopefully it remains that low
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