Friday 12 June 2009

Getting more from a healthcare brand

Ever wondered how building brand loyalty and maintaining distribution somehow seemed easier in the old days?
See how Cocaine, Heroin, and Opium were used to make a real difference in treating domestic aches and pains, when going to the pharmacist really was fun?

Lloyd Cocaine Toothache Drops
In the US, cocaine was sold over the counter until 1914 and was commonly found in products like toothache drops, dandruff remedies and medicinal tonics.

See 27 Medicine adverts from the 1890s+ (Source: Andrew Sullivan Blog)

Have an old-fashioned weekend, from the Namnews Team!

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