Friday 6 November 2009

A Mad KAM is Better?

New research* indicates that bad moods can actually be good for you, and that being unhappy makes people less gullible, improves their ability to judge others and also boosts memory. The study, authored by psychology professor Joseph Forgas at the University of New South Wales, showed that people in a negative mood were more critical of, and paid more attention to, their surroundings than happier people, who were more likely to believe anything they were told. People in negative mood are less prone to judgmental errors, are more resistant to eyewitness distortions and are better at producing high-quality, effective persuasive messages.
The research suggests that sadness ... promotes information processing strategies best suited to dealing with more demanding situations.

So perhaps the aggressive buyer is doing us a favour after all?

However, as the research also indicates that a positive mood seems to promote creativity, flexibility, cooperation, and reliance on mental shortcuts, maybe the ability to swing (or act?) from happy to sad marks the truly professional KAM in the final act...?
Have a theatrical weekend, from the Namnews Team !

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