Wednesday 17 March 2010

Getting Past the Buyer's Gut-instinct…?

In the absence of sufficient data and sufficient time, a buyer is right to fall back on gut-instinct…
But today, you can do this quickly and inexpensively via online research, in 3 easy steps:
  1. We carefully select a sample of that retailer’s main shoppers who buy your category, from a pool of over 250,000 registered panel members
  2. We design a questionnaire that investigates the buyer’s key objections and then gather actual feedback from their real category buyers
  3. We feedback easy-to-digest charts that makes customers’ views clear, and decision making easy
For an example of what your buyer might need to see, if they are relying purely on gut-instinct, see KamLibrary

By Barney Byfield, POW Marketing, 020 7993 6137 / 0113 322 6454

No comments: