Thursday 1 April 2010

Morrisons on the way to cracking a philosophical dilemma, chicken or egg?

News that Morrisons, the first of the multiples to switch to selling 100% British free-range own-label eggs, have introduced an online egg-tracker to help customers trace the origin of the eggs to the farm where they were laid, raises the question of how far back they will want to go….
Presumably their customer relations department have been briefed on how to handle those customers that insist on proof of not only name and ethnicity of the hen but will also require supply chain reassurance that the Original Egg was not born without parents…..

Have a long cracking weekend, from the Namnews Team!

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