Thursday 12 August 2010

Global Account Management of Tesco: keeping it in perspective

Imagine a circle that contains all of human knowledge ref Tesco:

As a consumer, you know a little:

By the time you become a Tesco Account Executive, you know a bit more: 

As a Tesco National Account Manager, you gain some specialised knowledge: 

A Tesco Senior NAM role deepens that specialised knowledge/insight: 

Reading research and trade papers (Namnews?) takes you to the edge of human knowledge:

Once you're at the boundary, you focus:

You push at the boundary for a few years:

Until one day, the boundary gives way, allowing some original thinking: 

And, that dent you've made is called Global Account Management of Tesco:

Of course, the Tesco world looks different to you now: 

So, don't forget the bigger picture:

Keep pushing, and reading…...

Adapted, with apologies, from “The illustrated guide to a Ph.D” at

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