According to a study of shopper-reaction to complex price-deals, the range of sizes and prices of popular foods makes finding the best value pack almost impossible*.
Whilst some shops may have confidence in the mathematical skills of the increasingly savvy shopper, the overall reaction to complex offers has to be suspicion…a big negative impact on brand equity…brand or private label..and given that pricing is deemed to be the responsibility of the shopkeeper, it is they who will suffer the fallout…
*If in doubt, why not try following value-quiz..?
Click diagram to enlarge
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