Tuesday, 13 May 2025

Sainsbury’s Introduces New Anti-Theft Measure At Self-Service Checkouts

Sainsbury’s has started testing a new security feature on some of its self-service checkouts to combat shoplifting.

The system uses AI-driven video scanning technology to check whether items are scanned properly. When an item is placed in the bagging area without being scanned, the system immediately displays video footage of the incident.

Customers then receive a message saying: “Looks like that last item didn’t scan. Please check you scanned it correctly before continuing.”

Retail sources have described the measure as “a deterrent to shoplifters”.

A spokesperson for Sainsbury’s said: “We regularly review the security measures in our stores and our decisions to implement them are based on a range of factors, including offering our customers a smooth checkout experience.”

NamNews Implications:
  • Much depends on what % of customers are potential shoplifters…
  • i.e. Sainsbury’s have obviously ‘done the sums’…
  • …to balance deterrence vs ‘treating me with suspicion’.
  • Think about a shopper’s succession of ‘didn’t scan’ warnings being seen by neighbouring checkers-out…

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