Friday 2 September 2011

KAM as mystery shopper…?

Given the increasing cost of ensuring instore compliance via more formalised store-checks, perhaps KAMs could benefit from approaching the problem from a different direction?
Why not consider signing up as a mystery shopper, where training in disguise, observation, forensic investigation, and systematic purchasing could help you focus anonymously on your category from a savvy consumer-shopper perspective, experiencing your brand in a real-world context?
Then value-check your trade funding....
Have an enigmatic weekend, from the Namnews Team!

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