Tuesday 13 September 2011

Whitby Scampi Gets a Little Help From Tesco

Whitby Seafoods has signed a deal which means its wholetailed scampi will go on sale at Tesco stores around Britain.
Launched in 1985 by Graham Whittle from the assets of the Whitby Shellfish company, founded in 1963 and was one of the first firms to sell breaded scampi in the UK.
Over the last 26 years, Whittle has transformed the business into the biggest scampi supplier in the UK.
Following a high rate of sale locally, they pitched to successfully to supply Tesco nationwide.

A big step for Whitby Seafoods, but giant leaps ahead in terms of meeting Tesco KPIs and more especially the own label potential, globally (Tesco products are in 90 countries where they do not have shops…)
In effect, the supplier could either become a scampi aggregator for Tesco, or focus on the brand and develop it via all UK multiples..  ( 'If you can make it here, you can make it anywhere..')
Either way, this could simply be the end of the beginning…a lesson for all niche players?

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