Friday 11 November 2011

Rock’n'roll becomes form of economic stimulus

Live rock'n'roll is replacing recorded Christmas carols in the windows of Galeries Lafayette as the Parisian department store seeks to drum up curiosity, and client numbers, for this year's gift-buying season.
True to tradition, the shop is putting on a dazzling show for shoppers and tourists alike in the countdown to Christmas, but this year it is seeking to strike a chord with music-mad teenagers as much as fairytale fans young and old.
With a debt crisis forcing much of Europe into austerity, consumption has dropped in recent weeks, making crowd-pullers all the more important, even for upmarket stores that can count on a large tourist contingent in the heart of the French capital.
Rock legend Iggy Pop will open a series of nightly live shows in the window by a variety of major-label rock and folk bands, one from Mali, another from Australia and most of the others from France itself.
Have an instore, theatrical weekend, from the Namnews rockers!

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