Friday 18 May 2012

Talk about speed to market?

A fruit so new it is yet to be named, but described as a pear disguised as an apple, is to go on sale next week at M&S.
A spokeman said the fruit -- dubbed a "papple" -- looks and tastes like an apple but has the skin and texture of a pear, and is a member of the pear family.
Dubbed T109, the new SKU  is grown in New Zealand and is a cross between European and Asian pear varieties, which resulted in a fruit similar to an apple, the retailer said.
Given the high degree of trade concentration of its native market, T109 should find the cut ‘n thrust of the UK and Irish retail scenes fairly familiar...
The bigger issue for M&S may  be the product description at HM Customs, that innovative lot who like to separate their apples and pears…i.e. the new name may be the least of M&S problems…
Meanwhile, have an actirest but fruitful weekend, from the NamNews Team!

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