Friday 1 June 2012

World's biggest boxes of pasta on sale in Turkey

Given the Jubilee Weekend and the possibility of extra friends dropping in, why risk running out of the basics?
Simply pick up a half-tonne box of Barilla spaghetti now on sale in Turkey.
Too heavy and too big for the shopping trolley, delivery is included in the price, at Turkey's Migros Ticaret supermarket chain.
The mega box of penne pasta, sells for 999 Turkish lira ($560), for charity.
The boxes at 1-and-a-half meters high and well over a meter wide, are for sale at supermarkets in Istanbul, Edirne and the resort port city of Bodrum. All revenues from the sales of the massive cartons will go to the United Nations Children's Fund (UNICEF).
As with some ‘one-off’ promotional ideas, what happens if the half tonne carton really takes off and becomes a ‘must stock’ line, complete with listing fees, availability KPIs and returns allowances…apart from becoming an irresistible challenge for the professional shop-lifter...
Have a giant Jubilee weekend, from the NamNews Team!

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