Wednesday 6 June 2012

Pound shop revolution hits the big supermarkets!

More than one-in-six products being sold in supermarkets are now priced at exactly £1 or £2, highlighting how the pound shop revolution has started to affect long established rivals.
Supermarkets, and also chemist chains, have started to rely on distinctive red stickers, and very clear £1 or £2 prices in a bid to attract shoppers on a budget, as well as those consumers fed up trying to work out complex deals.
The combined demand by pound shops and the Big Four has to be a driver of both scale and relative permanence of the £1 offer, until a prolonged bout of inflation morphs it into £2, the new £1…
Welcome back to the post-Jubilee realities, from the NamNews Team! 

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