New data from Kantar shows that Aldi has overtaken Asda for the first time to become Scotland’s second-largest supermarket by volume.
Over the 12-week period to 15 June, the discounter’s volume share of the Scottish grocery market increased to 11.7%, commanding a higher share than Sainsbury’s (7.4%), Co-op (8.9%), Morrisons (8.9%), Lidl (9.6%), and Asda (11.5%), behind only Tesco (25.2%).
Aldi noted that its growth in Scotland was testament to its commitment to Scottish sourcing, working with 90 local suppliers and stocking 450 products from the country.
This was recognised at the 2024 Scotland Food & Drink Excellence Awards, where Aldi won the ‘Best for Scottish’ award for the third time. Additionally, results from the last three NFU Shelfwatch surveys ranked Aldi as the top supermarket in Scotland for stocking Scottish produce.
“Reaching this milestone is a proud moment for Aldi in Scotland, reflecting the strength of our continued growth,” said Sandy Mitchell, Regional Managing Director at Aldi Scotland.
“This data reveals the trust customers are placing in us every day, turning to us for top-quality products at affordable prices.
Our continued success is only possible thanks to the dedication of our people and the strong relationships we’ve built with our Scottish suppliers, allowing our customers to enjoy great produce while supporting homegrown businesses.”
NamNews Implications:
Over the 12-week period to 15 June, the discounter’s volume share of the Scottish grocery market increased to 11.7%, commanding a higher share than Sainsbury’s (7.4%), Co-op (8.9%), Morrisons (8.9%), Lidl (9.6%), and Asda (11.5%), behind only Tesco (25.2%).
Aldi noted that its growth in Scotland was testament to its commitment to Scottish sourcing, working with 90 local suppliers and stocking 450 products from the country.
This was recognised at the 2024 Scotland Food & Drink Excellence Awards, where Aldi won the ‘Best for Scottish’ award for the third time. Additionally, results from the last three NFU Shelfwatch surveys ranked Aldi as the top supermarket in Scotland for stocking Scottish produce.
“Reaching this milestone is a proud moment for Aldi in Scotland, reflecting the strength of our continued growth,” said Sandy Mitchell, Regional Managing Director at Aldi Scotland.
“This data reveals the trust customers are placing in us every day, turning to us for top-quality products at affordable prices.
Our continued success is only possible thanks to the dedication of our people and the strong relationships we’ve built with our Scottish suppliers, allowing our customers to enjoy great produce while supporting homegrown businesses.”
NamNews Implications:
- Asda are unlikely to sit on the sidelines…
- …either in Scotland (or the rest of the UK).
- i.e. they will take direct action in each market.
- Meanwhile, Sainsbury’s, Co-op, Morrisons and Lidl cannot just let it happen.
- i.e. anticipate some very active retailing in Scotland…
- …sooner rather than later.
- More importantly, what part are you prepared to play?
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