Tuesday 4 September 2012

Eye-controlled Gaze TV unveiled in Berlin’s IFA Trade show

Viewers that resisted over-dosing on their Olympics viewing can now revert to potato-mode by avoiding unnecessary exercise caused by having to reach out and press the clicker…
Details + pic at BBC

How it works
Viewers control the set by staring at the top or bottom of the screen to activate a user-interface.
The user can then change the volume, switch channel or carry out other functions by looking at icons shown on the display.

Apart from TV, the eye-tracking technology originally aimed at helping disabled people control computers. Potential applications include gaze-controlled car information systems, surgery room image display screens, and video games.

New levels of viewer engagement?
Whilst still at prototype stage, Gaze TV’s elimination of the remote-control offers potential for whole new levels of family disagreement, apart from the hazard of high-speed random channel switching caused by a family member nodding off during the boring parts…
It is also a step up from attempts to involve family pets in the viewing process

However, the real issue for advertisers has to be the renewed pressure on maintaining viewer engagement, the need to refine the message to a precise and unique fit with consumer need, linked with a solution that delivers above expectation, better than alternatives available, or else…. 

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