Effective projects start with an exit strategy, in turn becoming the basis for the project objective, a description of the end result…
Criteria for Practical Objectives:
Definition of basic purpose, Timed, Measurable, Worthwhile, Achievable, Compatible, Agreed, Communicated clearly, Reviewed regularly...
Example Objective:
As a result of implementing the plan, the following will have happened:
- Achieved successful launch of new variant
- Sales grown by 12%
- Profits grown by 11%,
- Increased distribution to 78% by month two of new brand
- Incremental business of £450,000
- By month 7 have achieved 70% of full year target
Anything less is simply hope masquerading as achievement….
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