Wednesday 28 November 2012

Top five scams impacting online xmas shoppers

According to an online shopping survey of 1,005 people commissioned by software security vendor, Kaspersky Lab, 76 per cent of participants will be purchasing Christmas gifts online this year, and each of these is potentially vulnerable to credit card theft and other scams during the holiday season.

Top five holiday scams:
  1. Christmas eCards: links to eCards may contain malware
  2. Parcel delivery notifications: fake delivery notification emails may infect computers
  3. Fake order confirmations: fake order confirmation emails causing shoppers to think someone ordered a product under their name
  4. Holiday screen savers: Holiday-themed screen saver downloads can contain malware
  5. Social media malware: include fake Facebook Christmas competitions, video links with malware, and Twitter viruses
Some tips available here

Managing online trust
Give the fragility of many shoppers confidence in online purchasing, it is vital that suppliers and retailers build consumer education and xx into their online communication. The Catch 22 is that such education needs pitching in ways that reassure rather than further de-stabilise nervous shoppers.

However, the real solution has to be strong online branding.
If in any doubt, think what Amazon has achieved by distilling all consumer reluctance into          1-Click shopping… 

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