Tuesday 16 July 2013

Love for sale? - Paying for social popularity...

Need to boost pageviews? Mat Honan on Wired describes the low-cost ways in which you can increase your social media impact.

You could rent a botnet for $2 an hour and point many thousands of visitors to your story. But counting pageviews is old-school—”engagement” is where it’s at today. So try Fiverr, a service that lets you pay people $5 for all sorts of tasks. For instance pay someone to get 6,000 people to spend at least 30 seconds viewing your story. To juice social media pay  $5 for 2,000 shares on Facebook. Finally, pay $5 for 500 people to tweet your story and another $5 for 500 retweets of your tweet

Morality apart, the relative ease with which traffic can be manipulated means that advertisers may be forced back to more effective measures of social media impact, like product sales, conversion-rate, average transaction value, and ROI…

Despite the constant turmoil in unprecedented times, nothing really changes, we are all simply buying and selling, seeking an adequate reward for risk.

The rest is detail…

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