Tuesday 26 November 2013

Champagne vending: Moët goes multichannel?

The world's first Moët  & Chandon vending machine, which has just been installed in the Christmas Shop on the fourth floor of Selfridges, comes stocked with 350 art deco-inspired Swarovski crystal-adorned mini-bottles, a snip at £17.99 each….

Scope for provision of chilled flutes - and perhaps party-hats - to complete the instore theatricality for impulse-tasters…?

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