Wednesday 25 June 2014

Teen usage of 'social media' just in...

New research published in The Atlantic may cause you to challenge assumptions on what defines social media and its usage...

Worth drilling down for specific insights, but thoughts to ponder:
-  For young people, Facebook is the newspaper, and websites are the authors
-  Mobile attention is flowing to apps and away from homepages
-  Key challenge for digital publishers is making their content sharable in competition with other sites' content
-  Content is king, but distribution is the kingdom.....
Derek Thompson, The Atlantic

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