Thursday 10 July 2014

Former Apple retail chief: Only 1 in 100 Apple store visitors actually buys...



According to a new interview reported in Cnet.com, "The Apple store's a place to be," Ron Johnson said. Not a place to shop, a place to be, in a redefinition of shopping experience....

(Ron Johnson was brought in from Target to set up the Apple store, 'giving reasons to visit and figuring out how to create more intimacy, relationship and experience in stores, but it does not mean you have to buy...')

Yet 'rule-breaker' Apple  is usually the busiest shop in the shopping centre, and generates annual sales per sq. ft. of £2,654 compared with £1,100 for UK mults...

(See the full 50 minute interview at Stanford Graduate School of Business on YouTube)

Simply food-for-thought in classic grocery retailing?

Or a fundamental challenge to our assumptions re collaboration with retailers in connecting with a brand via the in-store experience?


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