Wednesday 16 July 2014

Sainsbury's to convert part of supermarket into Netto - a national template?

According to Graham Ruddick at The Telegraph, the company will convert 10,000 sq. ft. into a Netto at its Heaton Park 100,000 sq. ft. store, complete with a separate entrance..

Thus, in one move, Mike Coupe tackles two top-of-agenda issues: large space redundancy and discounter growth.

This in-store move radically changes how others should view the Sainsbury's-Netto initiative...

Whilst Sainsbury's may open several standalone Netto branches for comparison purposes, the real agenda has to be the possibility of a Netto branch in every medium to large outlet.

Thus JS will be able to assess the real synergies at close range, without diluting the Sainsbury's brand, a process of integration that can be slowed down/refocused to optimise market response... all on the back of a brand already known for discounting.

Furthermore, the close proximity of a fast-paced 'rival' under its own roof has to have a positive impact on the rest of the team....if not the customers?

In turn, this begs the question of what it will take for rival mults to find similar ways of accommodating Aldi/Lidl/?/? 

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