Monday 6 October 2014

3D printing - coming to a category near you?

                                                                                                  Hershey chocolate pic Technabob

TechRepublic have identified 10 companies using 3D printing in ground-breaking ways. Whilst six of the companies deal in engineering and allied fields, four innovators could present challenges in FMCG categories…

  • Nike: The Nike Vapor Laser Talon, was designed for players running the 40 yard dash on football turf in the 2014 Super Bowl.
  • Hasbro: In February, Hasbro announced a partnership with 3D Systems to “co-develop, co-venture and deliver new immersive, creative play experiences powered by 3D printing of toys for children and their families later this year.”
  • Hershey's has partnered with 3D Systems to make a special 3D printer for making chocolate
  • MakieLab: London-based MakieLab offers the ability to design your own Makie doll with MakieLab, which 3D prints 10 inch flexible fashion dolls from thermoplastic, allowing a choice of all of the features of the doll: face, eyes, jaw, smile, hair, and more

Still in doubt?
McKinsey analysts project that total 3D printed economic worth will be around USD$230-550bn per year by 2025, of which USD$100-300bn will be direct consumer products, such as toys.

Finally, see No 10 on the list: is a company that is making it easier to make, download, and share designs by embedding the files into websites so users can download and customise the designs…..

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