Sunday 7 December 2014

When the target misses the point...


Most of us remember the Dudley Moore free-range chicken TV campaigns....??

It was intended as a way of having Dud discover different continental foods available at Tesco, such as farmers' cheese, wine etc, with free range chickens as a back-drop...

Unfortunately, the demand for free range chickens soared, resulting in numbers that far exceeded what was available in France...

Apparently, this meant that Tesco had to source overseas, discovering that chickens in different continents were bred/evolved to different profiles (big breasts here, big thighs there, you know how it is...) resulting in some confusion at UK tables.

The campaign eventually ran out of steam also...

Hat-tip to Mike Anthony for the reminder of a truely memorable campaign

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