News that Amazon have launched an email and calendar management service could be a surprise, but not a shock for wide-awake NAMs...
Aimed at the corporate sector in competition with Google and Microsoft, this has to be another example of Amazon checking through categories where complacency and the resulting pricing may provide an opportunity for simplicity and efficiency to gain a toe-hold.
Whilst we used to say that the major mults would eventually provide a means of satisfying our every need, Amazon are actually making it happen...
Apart from early adopters that may like to check out Amazon's Workmail now, the real issue for NAMs is where will Amazon strike next...?
In other words, why not check out if your, as yet untouched, category exhibits any of the Amazon-appeal criteria like complacency, inefficiency and the resulting pricing that may raise its profile with this 'virtual conglomerate'...and prepare for the inevitable...
Aimed at the corporate sector in competition with Google and Microsoft, this has to be another example of Amazon checking through categories where complacency and the resulting pricing may provide an opportunity for simplicity and efficiency to gain a toe-hold.
Whilst we used to say that the major mults would eventually provide a means of satisfying our every need, Amazon are actually making it happen...
Apart from early adopters that may like to check out Amazon's Workmail now, the real issue for NAMs is where will Amazon strike next...?
In other words, why not check out if your, as yet untouched, category exhibits any of the Amazon-appeal criteria like complacency, inefficiency and the resulting pricing that may raise its profile with this 'virtual conglomerate'...and prepare for the inevitable...
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