Thursday 13 August 2015

Boarding Pass checkout - the ultimate fall-out?

Think about it:
  • Retailer brand equity haemorrhaging...
  • Higher than High Street running costs
  • Turnover-based rental
  • High Street prices subsidised by non-refund VAT
  • 'Free' insight re shopper-behaviour cut-off
  • Boarding Pass refusal-issues at checkout
  • HMRC queries...and attendant re-funds
  • Political platform emerging...
  • Shopper alienation...
In other words, what was meant to be a shop-window is morphing into an outlet for pent-up frustration by vocal savvy passengers that fall out with the staff and vote with their feet...

No comments: