Far from being ‘doom & gloom’, Mike Coupe has made a realistic call on the market by describing current demand as flatline and remaining so for the foreseeable trading future. In the same way he pointed out the emerging ‘20%' redundancy of large space retail, way ahead of other retailers.
So, when he says that multiples retail prices need to fall to a 5% to 10% differential to halt discounter drift, it would be unwise not to listen…
In other words, time for a ‘what if’ on your brand's Multiple presence, if he is even half right?
So, when he says that multiples retail prices need to fall to a 5% to 10% differential to halt discounter drift, it would be unwise not to listen…
In other words, time for a ‘what if’ on your brand's Multiple presence, if he is even half right?
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