Business Insider details a new online service that appears to eliminate one of the bugbears of a busy single-tasking (i.e. male) NAM's life - going shopping...
The Chapar, founded in 2012, is an online clothing-concierge service that offers its members "trunks" of curated items - including shirts, shoes, and knitwear - tailored to their taste and delivered next-day direct to their door.
Based on a combination of a short questionnaire, and phone consultation, a personal stylist sends a trunk of 12 items, of which 8 are usually returned...
For those who cannot wait, more details available on the Business Insider site...
A new way of shopping, but the issue for branded suppliers/retailers is how to factor a 66% return rate into an online business model...
The Chapar, founded in 2012, is an online clothing-concierge service that offers its members "trunks" of curated items - including shirts, shoes, and knitwear - tailored to their taste and delivered next-day direct to their door.
Based on a combination of a short questionnaire, and phone consultation, a personal stylist sends a trunk of 12 items, of which 8 are usually returned...
For those who cannot wait, more details available on the Business Insider site...
A new way of shopping, but the issue for branded suppliers/retailers is how to factor a 66% return rate into an online business model...
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