Monday 12 June 2017

What Value Colour Supplements?

Pic: Brian Moore, Waitrose Hove, Sunday 11-6-17, 1300
Sunday-papers ritual under further threat as fire prevents full distribution?

A weekend fire near a SmithsNews warehouse prevented distribution of colour supplements in the South East yesterday.

Even heavy post-election analysis content was apparently not sufficient to encourage sales of The Mail, Sunday Times and Observer, resulting in on-shelf rejection…

Given that supplements carry most of the advertising, a double whammy for publishers...

Apart from a trend towards Saturday consumption of weekend press, paying full price for supplement-less newspapers perhaps drew attention to the cover-price, and thereby value-for-money…

...besides possibly making online alternatives more attractive?

No comments: